Growth vs Scalable Growth: Why They Eventually Diverge
In the early stages of a business, growth and scalability seem synonymous, revenue rises, client bases expand, and teams grow. However, as time progresses, a subtle divergence occurs. While growth focuses on volume and can thrive on inconsistency, scalable growth demands repeatability and less reliance on individual heroics. This shift often goes unnoticed, manifesting as a gradual buildup of friction within the organisation. The critical question becomes not whether to pursue growth, but what that growth is truly building. Is...